Despite our title for this post, most people would agree: vertical video is the bane of the smart phone era. Our eyes aren’t stacked on top of each other, making a portrait shaped image less than natural viewing.
From top to bottom, this photo series is very clever. Combophotos, a personal project by Creative Director Stephen McMennamy of BBDO Atlanta, pairs two images in delightfully unexpected ways. Each is sliced horizontally, and combined with a complimentary image: turtles grow helmets in place of shells, people take drinks out of water towers, and a milk jug pours white rope.
When we peel away the layers of complexity in a project, we are left with only with the message at its core. That’s one of the BIG reasons why minimalist projects can have a huge impact. Do them right, and they’re brilliant, but do them wrong, and they’re just boring. Here we highlight 5 animation projects that nailed the delicate balancing act of detail vs. simplicity and convey so very much with very little.
Kyle Mooney is a hilarious comedian who you probably know as a castmember on Saturday Night Live. He’s the master of the unassuming-awkward-white guy who tries too hard, and he’s great at capturing the subtleties of his different characters. Some classics:
Australian drone startup Flirtey worked with NASA, Virginia Tech, and others, to make a series of flights in a project called “Let’s Fly Wisely”.
The event started with a conventional flight by a fixed-wing aircraft flown by a team from NASA Langley Research Center. The plane carried a container with 24 packages of medical supplies from a pharmacy in Oakwood, Virginia to Lonesome Pine Airport in Wise County, Virginia.
What makes a good presentation? It’s more than just pretty slides. We recently caught up with Drew Banks, Head of International at presentation software company Prezi, to get his take on creating effective presentations, the future of presenting, and more.
Last week I wrote about the Whatever USA campaign from Bud Light in a roundup of great projects at various budgets. When I first heard about it, I thought it was a bit absurd and the typical big brand, big budget waste of money. Many big campaigns are, but when I started researching the campaign for my article, I realized just how smart Budweiser’s whole range of current campaigns are.
Commercial drone deliveries took 24 short hops closer to reality last Friday with special clearance from U.S. regulators.
Australian drone startup Flirtey worked with NASA, Virginia Tech, and others, to make a series of flights in a project called “Let’s Fly Wisely”.
The event started with a conventional flight by a fixed-wing aircraft flown by a team from NASA Langley Research Center. The plane carried a container with 24 packages of medical supplies from a pharmacy in Oakwood, Virginia to Lonesome Pine Airport in Wise County, Virginia.
Flying economy can be miserable. Luggage searches, bad food, the odd crying baby and absolutely no leg or shoulder room. Now Wired just found that a French company has patented a seating configuration which promises to make it even worse. Their concept places the middle passenger–already the worst seat–facing backwards. Their “Economy Class Cabin Hexagon” would pack in more neighbors than ever before, and put them right in our face too.
Creative blocks are no joke, whether you’re a writer, designer, artist, photographer—whatever. Faced with a blank page or fresh project, it’s easy to get stuck. But take heart, even the most successful creatives struggle to start at times. How do they overcome? Where do they find inspiration? Here are reflections from 5 famous creatives on the creative process.