Why social media matters?

Sometimes it can be pretty difficult to adequately describe to people in your organisation why social media actually matters. Not because of the results that can be achieved, but because of the complexity of interactions involved in creating the social following that can drive those results. When we tie social media activities into the core of our digital strategy, many organisations have experienced a ‘cycle of engagement’, driving greater outreach and more interactions with their marketing campaigns. engagesciences.com wanted to put this into an infographic which encapsulates what is going on through tying in just a couple of social media channels.

via www.engagesciences.com

Who produces most diamonds?

Biggest diamond producers: A model's best friend.

Since 2000, the governments of over 75 countries have signed up to the Kimberley Process, which certifies that diamonds produced for foreign markets have not helped to fund violence. The Process has its critics, who point out that diamonds from the huge Marange mine in Zimbabwe have just been cleared for sale, despite much evidence of government-sponsored violence there.

via www.economist.com