For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see kissmetrics.com latest infographic.
via blog.kissmetrics.com
By rapidly manipulating colored oil droplets stacked on top of each other, a new electrowetting (EW) technique could lead to the development of electronic paper displays that can produce high-resolution color video. Displays that use the EW effect could have several advantages over today’s e-readers and other portable flat panel displays, most of which are based on electrophoretic (EPh) technology.
Researchers have demonstrated a vertical stack approach for electrowetting displays that can produce high-resolution color video. Top: A diagram of the device structure. Bottom left: Photographs of the pixel array with all pixels off (a) and on (f); numbers indicate the voltage applied to each layer. Bottom right: Graph showing the switching speed of each color.via www.physorg.com