Online advertising spending is growing fast. Global spending on advertising will grow by 4.5% in 2011, double the rate of the previous year, according to ZenithOptimedia, an ad agency.
via www.economist.comNote: If you read this via Email or Feed-reader click Permalink below to download bigger image.
Published on Power of Data Visualization. Note: If you read this via Email or Feed-reader click Permalink below to download bigger image.
Mobile is firmly establishing itself as a crucial advertising channel, and the companies who aren’t utilizing it look set to be left behind. More than two thirds of the population are in possession of a mobile phone, and it’s obvious to see why the direct nature of mobile advertising is so appealing to businesses.
via www.promotionalcodes.org.uk
The following graphic compares the cost of advertising in this year’s Super Bowl with other newsworthy, or just generally noteworthy, expenditures.