The Business Behind Facebook

Prior to Facebook, people had to use detective work and old fashioned stalker technology to find out what their exes and goofball best friend from third grade was up. Those were hard times. By 2010, Facebook has inundated the earth so thoroughly that you’ll never have to rely on a shady private eye to stalk your friends and enemies again. And here are a few fact about the business behind this incredible website.

via www.skitzone.com

Why social media matters?

Sometimes it can be pretty difficult to adequately describe to people in your organisation why social media actually matters. Not because of the results that can be achieved, but because of the complexity of interactions involved in creating the social following that can drive those results. When we tie social media activities into the core of our digital strategy, many organisations have experienced a ‘cycle of engagement’, driving greater outreach and more interactions with their marketing campaigns. engagesciences.com wanted to put this into an infographic which encapsulates what is going on through tying in just a couple of social media channels.

via www.engagesciences.com