Power of Data Visualization

Ad Age published a look inside Google's core business of search; how much various brand advertisers spend on keywords.

By comparison, one of Google's top advertisers AT&T Mobile, spent more than $8 million on AdWords in June, a big month for the company, which was supporting the launch of iPhone 4. Other big June spenders included Apollo Group, the company behind The University of Phoenix, online travel site Expedia, eBay and Amazon, which all spent over $5 million apiece on search. The data obtained by Ad Age includes huge brands such as GM, Walt Disney, Eastman Kodak and BMW, which appear to have spent less than $500,000 in June. Tech rival Apple spent just under $1 million on search during the month, as did chip maker Intel.

While big brand advertisers like AT&T, Apollo Group and Amazon will shell out for search keywords, for the most part Google doesn't rely on their business. The top ten advertisers account for less than 5% of Google's total revenue for the month.

via adage.com

Soon after taking office in December 2006, President Felipe Calderón launched a military offensive against Mexico's drug cartels. Between then and the end of July 2010, 28,353 people were killed in fighting between state forces and the traffickers, and in turf battles between rival criminal groups

via www.guardian.co.uk
(Click here to see an interactive map)

The latest stats show exactly how many foreign-born citizens live in each country in Europe. See how they compare

via www.guardian.co.uk

An artist named Nathalie Miebach has some unusual inspiration for the sculptures and music that she creates -- data from meteorological and astronomical instruments and ecological surveys.

Miebach likes to collect the data herself, spending hours and days in the field trying to understand complex, dynamic relationships between different variables in an environment. The key, she says, often isn't to examine the numbers on the instrument -- it's to observe the different things that are going on around you.

via www.wired.co.uk

An infographic of quick facts and party tips about every Bro's beloved autumn pastime: the kick-ass tailgate party.

via www.medicalinsurance.org

Here’s an in-depth look at the wildly popular Facebook game.

via www.creditloan.com

This diagram from Wired’s September 2010 edition had special appeal. The family tree approach works well until it gets to the designer breeds of the past 20 years. Rather than chart an illegible tangle of crossing breed lines, the designers cut the Gordian knot and tucked the new breeds into the bottom right corner.

via sethssources.wordpress.com

Labor Day is a United States federal holiday observed on the first Monday in September (September 6 in 2010). It is the 3rd most popular occasion to barbecue!

via www.fixr.com

Sixty-five percent of Americans say that religion is an important part of their daily lives. That is compared with just 30 percent of the French, 27 percent of the British and 24 percent of the Japanese.

Charles M. Blow from The New York Times used Gallup’s data to chart religiosity against gross domestic product per capita, and to group countries by their size and dominant religions. Spheres for each country are sized relative to their populations.

via www.nytimes.com

Despite the fact that dental health is so important, too many people in America lack dental coverage. This is a look at how many children have dental coverage, and how many adults choose to make sure their teeth are insured.

via awesome.good.is