Sometimes it can be pretty difficult to adequately describe to people in your organisation why social media actually matters. Not because of the results that can be achieved, but because of the complexity of interactions involved in creating the social following that can drive those results. When we tie social media activities into the core of our digital strategy, many organisations have experienced a ‘cycle of engagement’, driving greater outreach and more interactions with their marketing campaigns. engagesciences.com wanted to put this into an infographic which encapsulates what is going on through tying in just a couple of social media channels.via www.engagesciences.com
