Nutella needs no introduction. We all love it, whether it’s good for us or not. You’d think a brand with so much appeal wouldn’t need to do much to keep our love, but like all things Nutella, they’re not good with sharing a little taste. They want to give us the whole jar. On social, that’s just what they’re doing. From Instagram, to Twitter, to Facebook, Nutella takes every chance they can to spread the joy of their product. With over 29 million social fans, they must be doing something right. Here’s why we love them.